Events
The Edible Garden Show
THE Ultimate Grow Your Own Show
Event Success.... The Edible Garden Show
What we did....
We launched the show - the Edible Garden Show was a new concept to meet the trend that we are witnessing in the UK of more and more people wanting to ‘Grow Their Own.’ Starting from scratch to source potential supporters, exhibitors, sponsors, media and more. A fantastic concept and lots of great support and hard work later, The Edible Garden Show has been a great success in year 1 and we are already planning for 2012! Dates in the calendar for March 16th to 18th.
Channell Events team have worked hard to identify potential companies to exhibit and sponsor from the Gardening industry, media, also key organisations from rearing your own too. The event partnered with major media sponsors The Mirror and also had some fantastic special guests. In addition to Sales, Channell Events secured all aspects of the Event Direction, operations support, Marketing, logistics and day to day management.
This unique event is a first in the UK and ran for 3 days attracting an audience of almost 11,000 paying visitors. A great day out with fantastic features from an Experts Theatre – for great tips and Advice, the Potting Shed for hands on Demo’s, Smallholder Marquee to learn more about keeping animals and livestock at home and a fabulous Cookery Theatre to offer visitors the chance to see how to make the most of their harvest.
A fantastic first year event with huge potential and plans for 2012, Channell Events are delighted to have secured the ongoing contract for the event and are looking forward to the future plans.
Exhibitor Comments
It’s been amazing, absolutely packed out – the atmosphere has been fantastic. Customers have been looking for new grow your own products, a lot of other horticultural shows of course are later in the season when everybody has done most of their growing, so this is at the right time of year when everybody’s really keen and needs to get on with buying their stock ready for the season so it fits in beautifully.
Marcus Eyles, The Garden Store
Well what can I say it was a great event and thank you for inviting me to be part of it I am so proud for you and all your lovely team.
Chef Rachel Green
Having sold out completely on Saturday drove for 6 hours, restocked & sold out again on Sunday!
Thoroughly Wild Meat Company
Testimonials
Launch shows are always tricky but more especially in the current climate, this year Channell Events have supported our show with Event Director, Sales and Marketing services. They have worked tirelessly over the last 14 months to deliver the show and to reach out all potential, exhibitors, sponsors and visitors. We are delighted with our first year event the exhibitor and press feedback has been superb, our supporting sponsors, partners and organisations are delighted and we are already planning 2012 with Channell Events support we will make our next show even better.
I think it’s amazing, it’s the first time as I understand this show’s being held, it’s the first day, I was here at the beginning and there were queues of cars to come in – the place is heaving with people, obviously it’s struck a chord. There’s a whole range of stands that I’ve seen with everything from how to grow it whether it’s a big garden or a patio or a balcony, there’s all sorts of kit to help you and stalls to help you know what to do with it after you’ve grown it. It’s all about encouraging people to take an interest in their food.
The show was thronged with visitors and it was brilliant browsing around the stands at everything the budding fruit and vegetable gardener could possibly require.
TV Gardening expert Diarmuid Gavin who had a "fabulous day" at the show
Finally, a dedicated event just for grow your owners. So exciting to see everything you could ever need under one roof. Lots of specialist independents too! The only down side is I think I’ve maxed my credit cards already!
TV Presenter James Wong, the host of BBC's Grow Your Own Drugs
A collection of images from the show in 2011.
